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A team obsessed with hospitality.

We exist to turn ordinary short-term rentals into experiences guests remember, and properties owners are proud of.

Founder & CEO The Standard-Setter

The vision behind Bello Homes.

Every principle that shapes how this company operates begins at the same desk.

Karen Bello, Founder & CEO of Bello Homes

Leadership & Vision

Karen Bello

Founder & Chief Executive Officer

3 Countries

9 U.S. States

25+ NC Cities

Our mandate is clear: to deliver hospitality of enduring quality, and to uphold the trust of every owner and guest we serve.

Karen Bello established Bello Homes on the conviction that the short-term rental industry required a higher standard: one defined by boutique-hospitality discipline, transparent operations, and design-led execution. Under her leadership, a single managed property in Raleigh has developed into a curated portfolio spanning the Carolinas, nine United States markets, Mexico, and Colombia.

Her approach combines rigorous operational oversight with an uncompromising design sensibility. This philosophy informs every dimension of the organization, from property staging and guest experience to owner reporting and strategic growth. She directs the company in service of a single principle: every stay should reaffirm the guest's confidence, and every owner should regard Bello Homes as an indispensable partner.

Karen Bello Founder & Chief Executive Officer · Bello Homes

Karen@bellohomesstr.com +1 (919) 228-8265

Chapter 02 · The Team

The team Karen built.

Nine specialists, one standard, carrying her vision into every market we serve.

Department Leaders The Standard-Bearers

The leaders behind every detail.

Each pillar of our operation is entrusted to a department head who carries the Bello standard into daily execution. They direct a wider team of specialists (coordinators, stagers, cleaners, technicians, and concierge agents) whose combined craft makes every stay feel effortless.

Meet the Team · Click a Portrait to Reveal

Armando Berti, Chief Operating Officer

01 / 09

Operations

Armando Berti

Chief Operating Officer

Armando directs the full operational footprint of Bello Homes, translating vision into disciplined, repeatable execution across every market we serve.

DepartmentOperations

FocusGlobal Execution

One Team · One Standard

Behind every department head stands a wider team of specialists, and behind every specialist, the same relentless standard.

Lakeside deck at a Bello Homes managed short-term rental in North Carolina

Designer-styled dining room in a Cary, NC short-term rental managed by Bello Homes

Chapter 01 · Our Story

Built in North Carolina, bound for the world.

Bello Homes started with a single property in Raleigh and a simple belief: short-term rentals deserve the care and intentionality of boutique hospitality, not the autopilot of generic property management.

Today, we manage a carefully curated portfolio across 25 North Carolina cities, 10 U.S. states, and international properties in Mexico and Colombia. Each is treated with the same attention we gave that first home.

Raleigh

Carolinas

9 U.S. States

Mexico · Colombia

Thoughtfully styled living room in a Bello Homes managed North Carolina short-term rental

Professionally staged bedroom in a Bello Homes Airbnb-ready property

Chapter 02 · What Drives Us

Hospitality is details, done relentlessly.

The right pillow. A thoughtful welcome note. A pantry stocked with what guests actually use. A host who responds before they have to ask twice.

Owner-first transparency

You see what we see: bookings, revenue, guest feedback, and every expense.
Guest-grade care

Every stay is treated as if a friend is visiting, because reputations are earned one review at a time.
Local expertise, globally scaled

Regional managers who know their markets in and out, paired with the systems of a professional operator.

By the Numbers

Momentum you can measure.

Tracked across our managed portfolio and benchmarked against industry averages.

Occupancy Industry avg ≈ 60%

0%

Average annual occupancy across our managed portfolio, well above industry benchmarks.

Portfolio 3 countries · 10 states

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A curated collection of homes spanning urban lofts, coastal retreats, and mountain cabins.

Guest Rating Airbnb & Vrbo

0/ 5

Consistent five-star guest experiences from the first message through checkout.

Response Time 24/7 coverage

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Median guest response time from our concierge team, day or night.